LOVE, INTIMIDATION & INSTANT GRASS

From the online store at Tate Modern - tatemodern.co.uk

A large rendition of David Indiana’s iconic love sculpture will soon go up on the licorice black studio wall at Instant Grass. “I’m also getting the guys at the agency to do some spray art on a surfboard, as an installation,” is what design boss Jaco Janse Van Rensburg tells me. Jaco has been ticking off miscellaneous elements of style as they trickle in from upholsterers, curtain makers, artists, carpenters ensovoorts. He told me he’s halfway done with painting the Earthcote pewter and copper metallics and terrazzo-like black Granite Paint on the studio cupboard fronts. So I swung past for a look-see before the weekend and got a lucky preview of the anti-gravity umbrella installation, sent in an earlier postcard shipped yesterday. On my way up in the lift, I met one of the bouncy, friendly Instant Grassers, who was off the charts happy to be having a piping hot and windless Friday. Upon being asked what he thought of the revamp, he said: I think it is intimidating. Ok, that would be “i n t i m i d a t i n g” in bold with smiley face at the end. To tell you the truth, I thought he might say Fun, Insane, Intense, Badass, Epic or similar, but ‘intimidating’? On reflection though, I get what he’s saying. When you think about it, ‘intimidating’ is actually a good thing. Hotness is always intimidating and I think it’s essential for an agency to be assertive in matters concerning ideas and creative expression. It says ‘We. Are. In. Command.’ Period.

The more I look at the word, the better it gets. On my screen, I keep seeing the ting in intimidating.
Intimidating is the boots and swimsuit hotness of the girl in the Chanel ad. It is Jean Paul Goude’s era-defining image of Grace Jones with a bone through her nose. And it’s the larger-than-lifeness of a simple, sincere word embellished in glinty gold. These are all a little intimidating, but in the best possible sense of the word.

Woodblock printed gold-foiled posters available to order: http://www.keepcalmgallery.com

IMAGE: CHANEL

GRACE JONES - BY JEAN-PAUL GOUDE

I’ve been promising Instant Grass ‘Before’ and ‘Afters’.  Below are some ‘Afters’ of some of the revamped furniture, fresh in from the upholsterers. You might feel mildly intimidated sitting on these chairs. Or maybe (in the case of the S-bend stripes) a bit dizzy. Or you might wanna get out your lipgloss and wet up your pout. Or try out your best, deepest presentation voice. Or practice smiling like Johnny Depp. You could even feel more bossyboots than usual, in a happy, shiny, up kind of way. But one thing you won’t feel, is dull. And that, I think, is what’s important.

Velvet brocade backing used on the champagne gold armchair above.

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